What this work clarifies
We map critical entry points, screens, events and exits, then compare intended journeys with observed behaviour. You receive a prioritised path map, friction findings and practical measurement recommendations.
Designed for a live decision
Teams preparing a redesign, reviewing onboarding, or investigating conversion loss. We begin by agreeing on the business question and the practical limits of the data. That scope protects the work from becoming a broad analytics inventory.
How the engagement runs
After a structured kickoff, we review the current measurement model, validate the relevant events and reconstruct the journey. Working sessions keep product context close to the analysis. The final readout distinguishes direct evidence, informed interpretation and questions that need further testing.
Most focused engagements take two to four weeks after data access and scope are confirmed. Timing depends on tracking quality and the number of journey variants.
Built for responsible use
We work with the minimum data needed for the agreed analysis. Personal data, retention and access requirements are discussed before transfer. Recommendations account for consent and governance constraints relevant to your environment.