Why the shortest user path is not always the best path
Good journey analysis separates unnecessary friction from useful moments that build confidence.
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Read behaviour with more care.
Practical thinking for product and growth teams working with routes, funnels, events and the ambiguity between them.
A practical event taxonomy for growing app teams
How to keep events readable, stable and useful as products and teams change.
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Reading drop-offs without blaming the screen
A drop-off is a clue, not a diagnosis. Context before and after the event often changes the story.
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